From This View

BY Brian Sacks
November 20, 2013

We all wonder why people either buy or don’t buy from us. You must understand your buyers’ psychology. In order for someone to make a purchase they must have the following three issues satisfied: > They must feel like they know you. > They must feel like they can trust you. > They must like CONTINUE »

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BY Patti Neumann
November 20, 2013

In light of the recent Initial Public Offering (IPO) a few weeks ago and many email requests to teach Twitter to individuals, here is a 101 tutorial on Twitter and how to tweet. Hopefully, you will see how its real-time strength works for businesses and creates opportunities to get messages out to the world. You CONTINUE »

BY Rabbi Susan Grossman
November 20, 2013

Many of us celebrated Arvind Mahankali’s victory at the national spelling bee last May. Why? Arvind is not a MOT (Member of the Tribe). We celebrated because he won by spelling knaidel, those fluffy floaters we relish on Passover and Shabbat. Putting aside the proper spelling of knaidel, the fact that it appears in the CONTINUE »

BY Naomi Mallin
November 14, 2013

It was like something out of a comedy sketch. I stood at the front of the classroom, nervous, and launched into the Hebrew-language presentation I had prepared for that day’s lesson. I say launched, but really it was closer to a sputtering. A stammering verbal “balagan” riddled with grammatical mistakes and laced with “Baltimorese” undertones. CONTINUE »

BY Melanie Weiskopf
November 14, 2013

Who would have thought that the best summer of my life could have taken place in Mukwonago, Wisconsin?  CLTC (Chapter Leadership Training Conference) is one of BBYO’s summer program opportunities, where I spent 12 amazing days learning about how to become a Jewish leader in my chapter and in my Jewish community as a whole. CONTINUE »