Social Media Marketing In Real Time

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Remember the days of monthly magazines? As an advertiser, you had to create and submit an ad up to eight weeks prior to publication, and then it would not run it for an entire month. The artwork for a November issue was due at the beginning of September, and by the time the magazine hit… Read More

Do I Need One?

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With the rise of mobile marketing and integration, many of our clients ask about the difference between a mobile app and a mobile website. The question is no longer whether you need a mobile marketing plan, but what methods will be most effective. It is being predicted that in the next 12 months more people… Read More

Broadening Our Shoulders

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Howard County is consistently recognized as one of the best places to live. Good schools, clean parks and religious and cultural tolerance thrive among the residence of this diverse community. A Conservative synagogue, a Reconstructionist synagogue, two Reform synagogues, Chabad and even non-traditional/ unaffiliated synagogues flourish among the 20,000 Jewish residents of Howard County. However,… Read More

Sukkah Experience Is A ‘Family’ Blessing

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Overnight, it seemed as if Baltimore began a frenzy of building. Out came the boards and metal poles, sheets of canvas and vinyl, bamboo poles and mats, clusters of fruits and colorful decorations. Sukkot is here! For thousands of years, Jews have erected temporary huts, which bec-ome our homes for the week of this beautiful… Read More

Holistic Jewish Studies

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As summer draws to its inevitable close, I eagerly anticipate the back-to-school rituals that are invariably intertwined with the Jewish holidays. This year, the holidays are early. A rabbi once told me that the holidays are either early or late; they are never on time. I smile whenever I recall this notion. For those of… Read More

Connecting

There were two telephone lines in our New Jersey home. Liberty 8-7722 was the family line, and Liberty 8-4492 was my dad’s business line; 7722 was my line from 9:30 p.m. to midnight. No phone in my bedroom. I dragged the spirally, burgundy phone wire with the receiver attached to my ear all the way… Read More

One Big Conversation

“We are One,” say the United Jewish Appeal campaign signs. A friend and colleague remarks, “Really? Isn’t it God that is ‘One’?” So I wonder, is there a connection between the oneness of God and achdut Yisrael, the unity of the Jewish people? Evidence of our disunity abounds; achdut Yisrael is apparently not descriptive. We… Read More

Prescription Or Description?

A visit to a doctor may turn out with two kinds of statements: descriptions and prescriptions. The medical description is a diagnosis. The prescription might entail following a course of treatment or, for so many of us, being told simply to watch what we eat and exercise more. In a medical setting, we generally find… Read More

From Strength To Strength

Conservative Judaism has always prided itself on being a big tent. There are inherent challenges that go along with this approach, as sometimes trying to be everything to everybody diminishes one’s ability to take a particular stance or to define a specific vision. And yet, our movement’s commitment to the greater klal Yisrael is both… Read More

The Challenge of Being One

There are approximately 14 million Jews in this world, among whom about one million consider themselves Chasidic. The Chasidim are separated into 30 different sects, or dynasties. Three of the most significant dynasties — Satmer, Bobov and Vizhnitz — are split in half. Each one is divided within a family, whose leaders are either brothers… Read More