Cheder Chabad of Baltimore raised $165,200 to put toward its school’s scholarship fund through a 24-hour fundraising platform, charidy.com.
The website requires campaigns to seek sponsors who will match their funds dollar-for-dollar with the contingency the goal is met in a single day. Cheder Chabad was sponsored by Tov’s Pizza, Dougie’s, Eden’s Café and DJ’sNE Diamonds (Noam Efron); each sponsor pledged $18,000.
A mother of three girls who attend Cheder Chabad, Rikal Kaler spearheaded the campaign by contacting other moms from the school to help spread the word, organizing meetings leading up to the campaign day, naming the campaign 72k1Day Cyberthon and choosing the standout color of bright orange.
On the day of the campaign, the mothers, with their children by their sides, raised an estimated $25,000 within the first hour of making calls. Early in the afternoon, the goal of $72,000 was hit. By the end of the campaign, the group had doubled its initial goal.
Cheder Chabad, which started nine years ago, has more than 180 students ranging from infants to middle school.