Business News

BY Jon Goldman
May 16, 2013

Everyone wants to create “touch points,” a favorite buzzword for marketers. A touch point is that intersection between your business and your customer, where you interact and communicate something — hopefully, something of value. Touch points have to offer value, have emotional power and provide a tactile experience of the five senses: sight, sound, scent, CONTINUE »

BY Patti Neumann
May 16, 2013

Do you prefer to network online or face-to-face? Before you answer, think deeply. Remember how Dale Carnegie’s world-famous sales book from 1936,  “How to Win Friends and Influence People,” demystified the process of making friends out of strangers and inspired legions of business coaches to carry on Carnegie’s message? Nothing beats face-to-face meetings, nothing. Business CONTINUE »

BY Maayan Jaffe
May 13, 2013

It’s a knowledge provider. Period. “I like knowledge,” said David Butnaro, owner of Askimo, a new international library of expert videos based in Tel Aviv, Israel, but soon to have an office in Maryland. Butnaro has been working in the Internet industry for many years. He said he was drawn to the Web from its CONTINUE »

BY Maayan Jaffe
May 13, 2013

Entrepreneurs like to be free and creative on their own time and their own dime. But, according to research by Shikhar Ghosh, a Harvard Business School lecturer, about three out of four new firms that take venture capital fail to deliver projected returns. And, according to research by the University of Tennessee, by year three, CONTINUE »