Business News

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Seven Strategies For Reinventing Your Career
BY Elliot D. Lasson
August 15, 2013

A recent study found that millennials in this country, between the ages of 18 and 30, switch jobs on average every two years. By comparison, members of Generation X typically spend about five years with each employer, and baby boomers spend about seven, according to the study. There are ostensibly many variables to be considered, CONTINUE »

BY Jon Goldman
August 15, 2013

Which triggers more sales, emotion or logic? Conventional marketing wisdom would lead us to believe that more customers make purchases based on emotion. But according to a study of 311,000 people, conventional marketing wisdom is wrong. This study, illustrated in Doug Hall’s “Meaningful Marketing,” shows that 44 percent of people are actually left-brained and follow CONTINUE »

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Nevins & Associates founder David Nevins talks about long-term success in the ever-changing PR world
BY Ron Snyder
July 18, 2013

David Nevins admits the public-relations industry has evolved dramatically over the past 30 years. With the advent of social media, high-speed Internet and the 24-hour news cycle, a public-relations firm has many more bases to cover to get its clients sufficient exposure. Nevins, 58, sat down recently with the JT to discuss his firm, Nevins CONTINUE »

BY Brian Sacks
July 18, 2013

Should you care what others are saying about you? And, if you know, what do you do about it? These are all questions that you must know the answers to if you want to make sure you are successful in today’s world. Your reputation follows you everywhere, especially online. Recently, a friend of mine shared CONTINUE »

BY Jon Goldman
July 18, 2013

Even if you’re not seeking funding and have no plans to sell, you still want your business to be investment-worthy. Here’s why: An investment-worthy business is an asset. It produces a better product, gives you more freedom and generates more buzz among your followers. If you can’t convince someone that it’s worth it to invest CONTINUE »