Ditch That Rolodex!

040414_phoneAre you a boomer or retiree ready to launch the next great act of your career? Than you must have a social media footprint.

According to the Society for Human Resource Management, 95 percent of organizations use LinkedIn to recruit workers. So throw out that ancient Rolodex you’ve depended upon and create a professional online profile.

Setting up your LinkedIn profile doesn’t have to be intimidating. Publish a professional photo of yourself along with a headline that illustrates who you are. Include a summary that tells people what you do and highlights your career accomplishments. Include images, slideshows and video that showcase your work. Build out your job history, noted achievements and skills list to further attract recruiters and endorsements from followers.

Once your LinkedIn profile is complete, engage in the community. Life Reimagined for Work, a partnership of AARP and LinkedIn, is a valuable LinkedIn group to join. With more than 15,000 members, this dynamic community offers job listings, conversation, news and advice geared to people who have been in the workforce for more than 20 years.

Gerri Baum is a consultant and strategist who helps brands leverage the power of social media to meet their marketing goals. She works with Kalix Communications in Baltimore and Sociality Squared in New York City.

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