Scarlett Johansson defends deal with SodaStream

January 30, 2014
BY JTA
Scarlett Johansson cites SodaStream’s commitment to the environment. (Mike Coppola/Getty Images for SodaStream)

Scarlett Johansson cites SodaStream’s commitment to the environment.
(Mike Coppola/Getty Images for SodaStream)

Jewish-American actress Scarlett Johansson has come under fire from human rights groups for serving as a spokeswoman for Israeli carbonated beverage company SodaStream.

Oxfam International, a human rights group that Johansson is involved with, took issue with her deal due to its opposition to “all trade from Israeli settlements.”

SodaStream has long been the target of pro-Palestinian groups for operating a factory in Ma’ale Adumim, which is across the Green Line east of Jerusalem. But SodaStream employees include many Palestinian workers, and the factory includes an on-site mosque. Also, the city is expected to be incorporated into Israel in any peace deal with the Palestinians.

“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” Johansson said in a statement. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”

Johannson is set to appear in Soda-Stream’s upcoming $4 million Super Bowl ad.

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