The coffee market in Israel woke up last week to a new era with the launch of a new coffee and food chain, Cofix. The coffee shop is kosher and offers costumers food and beverage for only five shekels (less than $1.50). It is only for takeout with no seating or wait staff.
On the menu: coffee, iced coffee, soft drinks, seltzer water, bottled water, cold and hot sandwiches, pastries and fresh juices such as carrot juice and orange juice. The network’s first branch opened on Ibn Gabirol Street in Tel Aviv. If the long lines on Day 1 are any indication, Cofix will be a huge success. More than 2,000 people visited the branch during the first week.
Next year, Cofix is planning to open about 100 more locations throughout the country.
— Roey Tshuva, Baltimore Zionist District