Remember the days of monthly magazines? As an advertiser, you had to create and submit an ad up to eight weeks prior to publication, and then it would not run it for an entire month. The artwork for a November issue was due at the beginning of September, and by the time the magazine hit the stands, the item — a house for sale or a great deal on a hotel or a restaurant — might no longer be available.
Fast forward to today’s world of instant gratification, social media and real-time chatter, as the World Wide Web is open for business all the time. Simply place a posting on Twitter or Facebook and the response is immediate, in real time — it’s a 24/7 industry. There is no time to waste. There are deals to be had and immediate needs to be met. And best of all, social media networks such as Facebook, Twitter and LinkedIn are free.
Smart businesses have one individual who responds to every social networking tweet, post and photo upload. This helps improve relationship building with their guests and helps make their brand accessible, friendly and top of mind.
AIPAC (the American Israel Public Affairs Committee) could have placed a full-page Rosh Hashanah ad for $5,000 in magazines and newspapers around the country. Instead it tweeted: “To our Jewish friends and families, Shana Tova! Let this next year be one of peace, health and happiness for all.”
Restaurants garner immediate attention with their fans and followers by promoting daily deals. Search and follow on Twitter or click the Like thumbs-up button on Facebook to get immediate specials. Check these recent posts that connect instantly to the public:
From Miller’s Deli: “Happy Holidays to all. Corned Beef, Brisket & Matzo Ball love to a healthy, sweet, New Year! Remember, we are now also open in Towson!”
And from Midtown BBQ and Brew: “PURPLE POWER tonight for the RAVENS!!! Come in and watch the game, we’ve got 7 big screens, killer ribs, and plenty of beer! Karaoke downstairs and Federal
Hillbillies upstairs! WOO!”
Local entrepreneur Stuart Berman is trying to raise capital via Facebook and Twitter to start his U.S.-made Ben Kona shorts: “Click Ben Kona’s kickstart link to order your pair of hybrid all-day, anywhere shorts today at our introductory price before time runs out!”
And constantly, I learn about news as it is happening. Stuggy’s Hot Dogs, which is ready to open a new location in Federal Hill, has posted: “Hiring for Fed Hill, only three spots left. Seeking Cashier and cooks! Email us.”
I would suggest a LinkedIn profile for job postings, too.
You can be the first to get the scoop from your favorite people and brands on social-networking avenues. For example, I just posted a new iPad for sale. I posted a tweet and Facebook post @citypeekpatti, and it garnered immediate interest. Connect with me (search CITYPEEK Patti) on social networks for immediate response. Try it.